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CASE STUDIES: CHEF WANT TO USE ORGANIC PRODUCE

David Peronne is a chef in a French restaurant where dining is white tablecloth upscale. Chef Peronne prides himself in only the freshest ingredients. Lately his customer’s have also been requesting organically grown entrees. Chef Peronne uses MarketMaker to locate farmers who can direct market and deliver fresh organic eggs and vegetables to his restaurant.

David wants to use MarketMaker to learn:

How to locate farmers who can direct market and deliver fresh organic eggs and vegetables


Step by step directions to identify organic vegetable and egg producers
     
  • From MarketMaker’s Begin Your Search page, David selects Producers/Farmers from the Find A Business dropdown menu. Next he will select Vegetables for the Producer Type.

  • There are several options to use when searching for producers in MarketMaker: product type, product attribute, product form, as well as city, county or state. Since David is looking for fresh organic vegetables, he will select certified organic in the product attribute dropdown menu, and fresh from the product form dropdown menu.

  • Once selected, the search results will appear. David can click on MapIt by a particular business and MarketMaker will map only the individual record. If he wants additional information on a particular vegetable supplier, David can click on Detail within that individual record. The details include contact information, location, web address, and detailed product information. David also has an option of clicking on Map All to view the entire results list in map view.

  • David is also looking for fresh organic eggs. He can select Meat from the Producer Type dropdown menu. David selects Eggs from the Product Type dropdown menu, certified organic from the Product Attributes dropdown menu, and fresh from the Product Form dropdown menu.

  • Once selected, the search results will appear. David can click on MapIt and MarketMaker will map only the individual record. If he wants additional information on a particular vegetable supplier, David can click on Detail within that individual record. The details include contact information, location, web address, and detailed product information. David also has an option of clicking on Map All to view the entire results list in map view.

  • David can now research and contact producers to provide product for his up-scale restaurant.

 
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